Holiday Magic Returns to Hershey’s Chocolate World with New Ride, Treats, and Family Deals

The Food Today
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The holiday season is arriving early at Hershey’s Chocolate World, where visitors will find fresh attractions, limited-edition treats, and a money-saving bundle for families planning a winter visit.


Starting November 24 through January 4, the attraction is offering a Holiday Savings Bundle for $44.95. The deal includes:

  • Admission to five attractions


  • $6 bakery voucher


  • Free parking

According to Hershey’s, the package carries a total value of more than $100.


Chocolate Tour Ride Adds Lights, Music, and Elves

One of Hershey’s most iconic experiences — the Hershey’s Chocolate Tour Ride — has received its first major update in nearly ten years. The holiday version now features:

  • Over 2,000 twinkling lights


  • A new festive soundtrack


  • 11 animatronic elves, inspired by Hershey’s classic 1980s and 1990s holiday designs

Eight scenes throughout the ride have been updated with new visuals, lighting, and mechanical effects to create a more immersive experience that will continue beyond the holidays.


Laura Renaud, Senior Marketing Manager at The Hershey Company, said the refresh adds “a whole new level of magic” to a longtime favorite attraction.


Seasonal Events and New Sweets

This year’s festivities include returning favorites and new additions at the Hershey’s Chocolate World location in Pennsylvania:

  • Tour Ride Holiday Surprise – New decorations, music, and story elements featuring Mrs. Claus and the Hershey Elves.


  • Photos with Santa – Beginning November 17.


  • Holiday Chocolate House – A candy-decorated display featuring exclusive treats like KIT KAT® Peppermint Melted Hot Chocolate and Hershey’s Specialty Truffles.


  • New Year’s Eve Celebration – Family-friendly event with early countdowns, music, and appearances by Hershey’s characters.

For those craving something sweet, Hershey’s has expanded its offerings with new Toffee Truffles — creamy ganache with buttery toffee bits wrapped in Extra Creamy Hershey’s Symphony Milk Chocolate.


The truffles are available both in-store and online. Guests can also try the Toffee Truffle Milkshake, made with chocolate ice cream, caramel topping, and HEATH toffee bits.


Additional holiday-only treats include:

  • Hershey’s KISSES Snickerdoodle Milkshake and Mini Cake


  • Hershey’s S’mores Melted Hot Chocolate


  • KIT KAT® Peppermint Melted Hot Chocolate, served in a collectible souvenir cup

For those planning a full holiday outing, neighboring Hersheypark will again host its Christmas Candylane celebration and NOEL light show, both returning brighter than ever.


Visitors can find more details and purchase the Holiday Savings Bundle at Hershey’s Chocolate World in Hershey, Pennsylvania.

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