Prince Cheddward, the mascot who became an internet phenomenon after his 2021 debut, will return to the Cheez-It Citrus Bowl on Dec. 31, 2025, the brand announced.
The character had stepped away from the spotlight in recent years but is now set for a high-profile comeback fueled by persistent fan interest.
Cheez-It officials said the revival of the mascot reflects ongoing demand from college football fans who continued to reference and rally for his return.
Cara Tragseiler, Senior Brand Director for Cheez-It, called Prince Cheddward “an icon in the college football community,” noting how quickly he inspired memes and online buzz during his initial appearance.
What Fans Can Expect on Game Day
Prince Cheddward will appear alongside fellow mascot Ched-Z, who will take on a new comedic jester role during the event. According to the announcement, the pair will contribute to game-day entertainment through:
- A dramatic on-field entrance
- In-game surprises
- Fan-focused interactions tied to the bowl experience
The Cheez-It Citrus Bowl, known for blending football with theatrical flair, will again use its mascots to amplify the spectacle surrounding one of college football’s major postseason matchups.
The 2025 Cheez-It Citrus Bowl airs Dec. 31 at 3 p.m. ET on ABC. The brand will share updates across @CheezIt and @CitrusBowl on social platforms leading up to the event.