Taco Bell is expanding its national menu with three limited-time items that originated not from its test kitchen, but from everyday customers.
The launch follows the fast-food chain’s first Fan Style program, which invited Taco Bell Rewards members to submit their own customized creations.
More than 40,000 submissions came in, and three were selected for nationwide release, namely the California Crunchwrap, Burrito Bliss, and Cantina Craze.
Available starting November 20, the items can be ordered only through the Taco Bell app or at in-store kiosks at participating U.S. locations.
What’s on the Fan Style Menu
The three selected items revisit existing menu staples with new ingredient combinations:
- California Crunchwrap: Steak replaces the usual protein, paired with seasoned fries and guacamole inside the familiar grilled Crunchwrap shell. Its creator, Brock, said the idea came from noticing the popularity of fries in California burritos and applying the same concept to a Crunchwrap.
- Burrito Bliss: A vegetarian option that mixes seasoned rice, refried beans, Pico de Gallo, Fiesta Strips, and Avocado Ranch, then grills the burrito for added texture. Kajol, who submitted the idea, described it as a simple combination of personal favorites.
Cantina Craze: A variation on the Cantina Chicken Crispy Taco, adding Creamy Jalapeño Sauce, lettuce, tomatoes, and reduced-fat sour cream. Sandra, its creator, said she began swapping in toppings “just to see what would happen.”
All three items will be available for a limited period, and only to Taco Bell Rewards members using the chain’s digital ordering channels.
Fan Creations Go National
Launched in July 2025, Fan Style allows users to build, name, and share customized orders within the app. Taco Bell later opened a contest offering fans a chance to see their creations added to the national menu.
The three winning Fan Chefs, Brock of Michigan, Sandra of Missouri, and Kajol of Kentucky were invited to Taco Bell’s headquarters in Irvine, Calif., to see how their recipes were adapted for widespread rollout.
Key points from the initiative include:
- More than 40,000 fan submissions were reviewed
- Three items were chosen based on originality and broad appeal
- Selection included direct interviews with the creators and a behind-the-scenes visit to headquarters
Taco Bell executives say the program reflects a broader shift toward incorporating fan behavior into menu development.
“Our fans push us to think differently, take bold risks, and keep evolving,” said Taylor Montgomery, the company’s Global Chief Brand Officer.