Barilla is marking the return of its limited-edition Snowfall pasta and placing a spotlight on lasagne as it seeks to capture the hearts of a new generation with its comforting, easy-to-make meals.
The Snowfall pasta, inspired by delicate snowflakes, will be available once again for a short time, from November to December. It joins Barilla's Oven-Ready and Wavy Lasagne products, which have become staples for those looking to create warm, hearty meals with minimal effort.
Gen Z Driving Cozy Meal Trends
According to a recent survey commissioned by Barilla, 80% of Gen Z respondents said they turn to warm, hearty meals for comfort, and 85% consider pasta one of their top comfort foods.
In fact, many in this generation are redefining how they celebrate the season, with 77% of them preferring intimate, low-key gatherings at home over large holiday events.
“Gen Z is reshaping what it means to connect and celebrate,” said Angie Cotter, U.S. Pasta Category Marketing Director at Barilla. “They're finding joy in slowing down, cooking at home, and creating cozy moments with friends. We love how this generation is shaping new traditions around the table.”
In response to these changing habits, Barilla has partnered with two Gen Z culinary creators, Alessandra Ciuffo and Keegan McManus, to help inspire others to bring cozy meals to their own tables.
Together, the duo will host a dinner party focused on pasta, where friends gather to cook homemade dishes instead of relying on catered food—a choice preferred by 70% of Gen Z according to Barilla’s research.
New Pasta Creations for the Season
Barilla is offering several new recipes that reflect Gen Z’s desire for both comfort and creativity. Whether you're cooking for a small gathering or a quiet evening at home, the company is encouraging people to use its pasta shapes to make their meals extra special. Some of the new dishes include:
Snowfall with Spicy Italian Sausage
Snowfall with Butternut Squash, Burrata, and Pistachio
Air Fryer Oven-Ready Lasagne
Three-Layer Lasagne with Barilla Wavy Lasagne & Marinara Sauce
The Snowfall pasta, which first appeared in 2024, has become a favorite for those seeking an unconventional shape. Its snowflake-inspired design is not only fun but pairs well with both rich, creamy sauces and lighter seasonal ingredients.
Meanwhile, Barilla’s Oven-Ready Lasagne offers a faster, more convenient way to enjoy a classic dish without the hassle of boiling pasta or spending too much time cleaning up afterward. The Wavy Lasagne provides a playful twist for those looking to experiment with new recipes.
The Cozy Season Trend
The “cozy season” is more than just a trend for Barilla—it’s a reflection of a larger shift in how people, especially younger generations, approach social gatherings and meals.
As many as 60% of Gen Z hosts say they cook to create lasting memories, and nearly 80% of them find staying in and cooking together more festive than going out. With these insights in mind, Barilla is positioning itself as the go-to brand for making any meal a memorable occasion.
Barilla Snowfall pasta will only be available for a limited time, while Oven-Ready and Wavy Lasagne can be found on shelves year-round at retailers across the country. This year, Snowfall will also be available for the first time in Canada, expanding the cozy season celebration beyond the U.S.
As the holidays approach, Barilla is reminding everyone that there’s no better way to connect with loved ones than around a table full of comforting pasta dishes.
