Pizza Hut is shifting focus to the middle of the week with a revamped “Wing Wednesday” promotion, offering 20 Lil’ Wings for $10 every Wednesday through November 5 at participating locations.
The national chain says it is responding to the midweek slump many Americans experience by bringing more affordable options to lunchtime, snack breaks, and dinner.
Lil’ Wings are smaller, crispy fried wings served with a choice of sauces or rubs, and are now featured as part of Pizza Hut’s updated “Wing Wednesday” program.
“We wanted to give fans a reason to look forward to the middle of the week,” said Melissa Friebe, Chief Marketing Officer at Pizza Hut.
“With amazing, craveable wings at an unbeatable deal, Wing Wednesday is our way of inviting people to try just how good Lil’ Wings are and enjoy a little midweek flavor boost they know Pizza Hut for.”
A New Face and a Side of Humor
To mark the occasion, Pizza Hut has also introduced a fictional character known as “Wingfluencer” Brian Flatsworth, who appears in social media videos offering corporate-style “pro tips” on how to enjoy wings during the workweek.
These posts, appearing on platforms like LinkedIn, aim to blend humor with commentary on office culture while promoting the new offering.
The limited-time Wing Wednesday deal summary:
- 20 Lil’ Wings for $10
- Choice of sauce or rub
- Available every Wednesday through November 5
The promotion is available at participating Pizza Hut locations across the U.S.