Nissin Foods USA, the company behind Top Ramen and Cup Noodles, has launched a new mobile sampling initiative called the Nissin Hot Water Van, a traveling vehicle that will distribute free ramen samples and engage with communities across the country.
The Hot Water Van, developed with Hollywood’s Productions in Gaffney, South Carolina, is equipped to serve instant noodles on the go while providing giveaways and interactive experiences.
The vehicle will make stops at retailers, college campuses, festivals, and community events throughout a yearlong “Ramen Roadshow” tour.
According to Nissin Foods USA President and CEO Brian Huff, the project aims to strengthen the company’s connection with consumers and support local communities during times of need.
“It’s an amazing resource that allows us to engage directly with our consumers and share the joy of our iconic brands—underscoring our commitment to being a good neighbor, including providing assistance to those in need,” Huff said.
The company says the van will also play a role in outreach efforts during community crises, offering food and support where needed.
New items available for sampling include:
- Top Ramen® Chicken Flavor
- Cup Noodles® Stir Fry Rice With Noodles
- Cup Noodles® Spicy Chili Chicken
- Cup Noodles® Breakfast
Fans can track the van’s route and upcoming stops through the hashtag #FollowTheNoodle on social media.