Kroger has introduced a new line of protein-rich products under its Simple Truth™ brand, designed to help customers meet their protein goals with convenience and affordability.
The line, which includes over 80 different meals, snacks, and pantry staples, is free from artificial colors, flavors, and preservatives, and offers a wide range of options to suit various dietary needs.
The Simple Truth™ Protein line is Kroger’s largest product expansion for the brand to date. According to Ann Reed, Group Vice President of Our Brands at Kroger, the new products are aimed at making wellness and protein intake simpler for customers. “By combining quality and affordability, these products highlight Kroger’s commitment to innovation and to meeting customers’ protein needs without the premium price tag,” Reed said.
Among the new offerings are items such as Simple Truth™ Protein French Toast Sticks, Protein Jalapeno Cheddar Puffs, Protein Cacio E Pepe Chicken Bowls, Protein Chocolate Fudge Brownie Mix, and Protein Instant Decaf Coffee with a mushroom blend.
The products are designed to cater to a variety of meal occasions, from breakfast to snacks to ready-to-eat dinners.
Kroger’s Simple Truth™ brand continues to expand its reach, with plans to introduce even more affordable, nutritious, and convenient protein options in the future.