IHOP has launched its first-ever everyday value menu, introducing four complete breakfast meals priced at $6 (or $7 in some locations) at participating restaurants nationwide.
The menu is available daily from 7 a.m. to 10 p.m.
The new Value Menu includes popular items such as the Breakfast Faves Combo, which features two buttermilk pancakes, two eggs, and a choice of two bacon strips or pork sausage links.
Other options are the Ham & Cheese Omelette served with pancakes, the French Toast Faves Combo with French toast, eggs, and bacon or sausage, and the House Scramble consisting of scrambled eggs with bacon and cheese, accompanied by hash browns.
IHOP aims to address increasing customer demand for affordable dining by making quality, freshly prepared breakfast meals more accessible throughout the day. Lawrence Kim, IHOP’s president, noted that the value menu reflects guests’ desire for variety and affordability without compromising taste.
Alongside the menu launch, IHOP unveiled a new marketing campaign called “Happy Plates,” designed to appeal to Gen Z and millennial consumers through whimsical, family-friendly storytelling. The campaign includes a TV commercial directed by Drew Kirsch that depicts imaginative breakfast scenes, such as bacon growing on trees and syrup flowing like rivers.
Lenna Yamamichi, IHOP’s VP of Brand Creative, described the campaign as an evolution of the brand’s identity, emphasizing that the $6 meals offer a “magical dream-like world” experience while maintaining IHOP’s welcoming environment for all guests.