Crumbl announced yesterday that the Dubai Chocolate Brownie, a rare non-cookie item from the popular dessert chain, is returning to stores across the U.S. this week after years of customer requests.
The brownie, which made its debut in August 2023, quickly became a runaway hit, surpassing many of the brand’s core cookie offerings in popularity. Fans had been clamoring for its return ever since.
“The Dubai Brownie took off like nothing we’ve ever seen,” said Crumbl Co-Founder and CEO Jason McGowan. “Our fans went wild for it, and we knew we had to find a way to bring it back soon, even if that meant tracking down ingredients from across the world.”
The brownie features a soft, fudgy base filled with crunchy kataifi (shredded pastry) and pistachio, topped with a milk chocolate layer and finished with a pistachio cream drizzle.
Its global ingredient list reportedly made its reintroduction logistically difficult, but Crumbl has now made it available at all of its 1,100+ U.S. locations, for a limited time.
The Dubai Chocolate Brownie will be sold from October 20 to 25, while supplies last.