Charlie Sheen has teamed up with The Silent Group to launch Wild AF, a non-alcoholic beer aimed at redefining the category with its bold, unapologetic approach.
Touted as “real beer, zero aftermath,” Wild AF is made for those who want to enjoy the experience of beer without the taste of alcohol.
The debut product, Wild AF Cold Gold, is a crisp, golden brew with a hint of citrus and toasted malt. Described as the perfect “ballpark beer without the booze,” it aims to deliver the flavor of traditional beer without the consequences of alcohol.
“Stories don’t end because you’ve reached the bottom of the page,” said Sheen, who has been sober for several years and switched to non-alcoholic beer during that time. “I decided to change all of that, and made my own: Wild AF. I think we can all agree, ‘the morning belongs to the night before.’ Write your own story.”
The new brand arrives as the non-alcoholic beer sector continues to grow, yet many consumers have noted a lack of bold, high-quality options. Wild AF seeks to fill that gap with a product that combines Sheen’s sharp wit and an innovative approach to brewing.
The beer is brewed in collaboration with Boston-based Harpoon Brewery, which has been a respected name in craft beer for over 40 years.
Pre-orders for Wild AF Cold Gold are now open at wildafbrewing.com, with 6, 12, and 24-packs available.
The launch comes with Sheen’s new biography, The Book of Sheen, and a global Netflix documentary, AKA Charlie Sheen. Additionally, the brand has released a short film titled “The Case,” a noir-inspired piece showcasing Sheen’s wit and the product’s bold personality.
Despite the growing popularity of non-alcoholic beers, Wild AF looks to stand out by offering a drink that doesn’t compromise on flavor or fun. Whether it’s for those seeking clarity or simply a great-tasting beer without the alcohol, Wild AF aims to make its mark as a leader in the non-alcoholic space.