Paris Baguette is celebrating the Halloween season with a lineup of limited-time cakes and donuts available throughout the month of October. The seasonal menu, now in stores, features playful and nostalgic flavors inspired by childhood treats and Halloween festivities.
Leading the lineup are two new items: the Dirt & Worms Chocolate Chiffon Cake and the Dirt & Worms King Cream Donut. Both treats are made with cookies and cream components and topped with chocolate cookie crumbles and gummy worms; a direct nod to the classic “dirt cup” dessert popular at Halloween parties.
“Halloween sparks a special kind of creativity rooted in nostalgia and fun,” said Cathy Chavenet, Chief Marketing Officer of Paris Baguette North America. “Our Dirt & Worms Cake and Donut, alongside our returning favorites, perfectly capture the joy and spirit of the Halloween season.”
In addition to the new offerings, Paris Baguette is giving some of its signature items a spooky makeover:
- Vanilla Scream Ghost Cake: A vanilla sponge cake layered with custard cream, topped with soft cream ghosts and chocolate spider webs.
- Spider Mochi Donut: A chewy mochi donut topped with cookies & cream white chocolate, a chocolate sandwich cookie “spider,” and drizzled with chocolate “legs.”
The limited-edition treats aim to combine familiar flavors with visual elements tied to the holiday, making them suitable for parties, gifts, or post-trick-or-treat indulgence.
To mark the season, Paris Baguette is also offering several promotions through its PB Rewards loyalty program. Members can earn bonus points by purchasing Halloween-themed treats throughout October and access one-day offers on select dates:
- October 16 (National Boss’s Day): Buy one, get one free pastry.
- October 31 (Halloween): Free pastry with the purchase of any beverage.
New members who join the PB Rewards program during the promotional period can also receive a free pastry with any purchase.
The Halloween-themed menu is available through October 31 at participating Paris Baguette locations across the U.S.
For more details or to find a store, customers can visit www.parisbaguette.com.