AeroPress, the company behind the popular 3-in-1 coffee brewing device, is marking its 20th anniversary with the release of two new premium models and a promotional sale timed to National Coffee Day.
The new AeroPress Premium Black and Premium White editions will be available in the U.S. and Canada beginning September 28, exclusively through AeroPress.com and Williams-Sonoma.com (U.S. only).
These models feature hand-crafted construction with double-wall glass and metal components, to offer a higher-end aesthetic while retaining the company’s patented brewing technology.
The new models expand AeroPress’s Premium Collection, which includes the previously launched Silver edition. All Premium models use the same brew system that combines aspects of pour-over, French press, and espresso techniques, delivering a full cup of coffee in under two minutes.
As part of its anniversary and National Coffee Day celebrations, AeroPress will run a two-day sale on September 28-29, offering 10% off the Premium editions, which are normally priced at $199.95.
In addition to new products, AeroPress is also highlighting the role its global fanbase has played in the company’s growth. Over the years, fans have contributed to the brand’s popularity by sharing custom brewing methods and organizing events, most notably the World AeroPress Championship, now held in over 70 countries.
The company’s Chief Marketing Officer, David Cole, said the 20th anniversary will include a series of events, including five U.S. AeroPress Championship competitions, global social media challenges, and other fan-centered activities. The U.S. competition circuit is scheduled to conclude in San Francisco this October.
Since its launch in 2005, the AeroPress coffee maker has earned a loyal following worldwide, with over 65,000 five-star reviews in more than 60 countries.